Case Study: City Guides for Italian Trade Agency
Programs used: Adobe Photoshop, Canva
LOS ANGELES - ARTS & SHOPPING
Guide: 8 Melrose Ave Boutiques
Guide: 10 Miami Boutiques
Guide: 10 DTLA Boutiques
MIAMI - ARTS & SHOPPING
Guide: 9 Dallas Boutiques
Create curated city guides for INSPR ITALIA Innovations in Style convention attendees, highlighting relevant shopping, arts, and cultural destinations within walking distance of each convention center.
My Role
Researched, curated, and designed city-specific guides featuring relevant shopping, arts, and cultural destinations, independently sourcing each location and verifying its proximity to the convention area.
Guide: 8 LA Museums + Exhibits
Guide: 9 Miami Museums + Exhibits
DALLAS - SHOPPING
The Ask
Case Study: The Other Side of Greatness
Create a visually compelling TV show pitch deck for The Other Side of Greatness, an original sports and culture series that reveals the person behind the athlete. Develop an integrated presentation that establishes the show’s concept and storytelling potential while demonstrating how the property can extend beyond the screen into live experiences and brand partnership opportunities.
My Role
I led the presentation design and visual storytelling, translating the concept into a cohesive pitch deck that brings together the TV series, live experience, and brand partnership opportunities.
01 - HERO/BRAND STORY
The Ask
Programs used: Adobe Photoshop, Google Slides, Powerpoint
03 - THE CONCEPT
PURPOSE:
Turn the core proposition into a clear visual story, contrasting the athlete audiences know with the person behind the performance.
12 - LIVE EXPERIENCE
PURPOSE:
Establish the property and create an emotional introduction to the athlete-first story.
10 - TV + CONTENT
PURPOSE:
Show how athlete passions can translate into an expandable original content platform across TV, digital, social, and experiential.
13 - PARTNERSHIP OPPORTUNITIES
PURPOSE:
Organize sponsorship opportunities into a clear, compelling framework that shows how brands can integrate into the property.
PURPOSE:
Translate the content property into a physical experience, visualizing the guest journey from arrival through conversation and connection.
15 - INTEGRATED ECOSYSTEM
PURPOSE:
Show how content, live experiences and brand partnerships connect to create one scalable platform.