Case Study: City Guides for Italian Trade Agency
The Ask
Create curated city guides for INSPR ITALIA Innovations in Style convention attendees, highlighting relevant shopping, arts, and cultural destinations within walking distance of each convention center.
Researched, curated, and designed city-specific guides featuring relevant shopping, arts, and cultural destinations, independently sourcing each location and verifying its proximity to the convention area.
My Role
Programs used: Adobe Photoshop, Canva
LOS ANGELES - ARTS & SHOPPING
Guide: 8 Melrose Ave Boutiques
Guide: 8 LA Museums + Exhibits
Guide: 10 DTLA Boutiques
MIAMI - ARTS & SHOPPING
Guide: 10 Miami Boutiques
Guide: 9 Miami Museums + Exhibits
DALLAS - SHOPPING
Guide: 9 Dallas Boutiques
Create a visually compelling TV show pitch deck for The Other Side of Greatness, an original sports and culture series that reveals the person behind the athlete. Develop an integrated presentation that establishes the show’s concept and storytelling potential while demonstrating how the property can extend beyond the screen into live experiences and brand partnership opportunities.
Case Study: The Other Side of Greatness
The Ask
My Role
I led the presentation design and visual storytelling, translating the concept into a cohesive pitch deck that brings together the TV series, live experience, and brand partnership opportunities.
Programs used: Adobe Photoshop, Google Slides, Powerpoint
01 - HERO/BRAND STORY
Establish the property and create an emotional introduction to the athlete-first story.
PURPOSE:
03 - THE CONCEPT
Turn the core proposition into a clear visual story, contrasting the athlete audiences know with the person behind the performance.
PURPOSE:
10 - TV + CONTENT
Show how athlete passions can translate into an expandable original content platform across TV, digital, social, and experiential.
PURPOSE:
12 - LIVE EXPERIENCE
Translate the content property into a physical experience, visualizing the guest journey from arrival through conversation and connection.
PURPOSE:
13 - PARTNERSHIP OPPORTUNITIES
Organize sponsorship opportunities into a clear, compelling framework that shows how brands can integrate into the property.
PURPOSE:
15 - INTEGRATED ECOSYSTEM
Show how content, live experiences and brand partnerships connect to create one scalable platform.
PURPOSE: